PRIVACY POLICY

Last Updated: March 24, 2026

SmartToyBox operates this store and website, including all related information, content, features, tools, products, and services, to provide you, our customers, with a personalized shopping experience ("Services"). SmartToyBox is powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, and share your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with regard to the collection, processing, and sharing of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information will be collected, used, and shared as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that reveals your identity or that can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or has portions of its identity redacted in a way that does not reveal your identity or that cannot be reasonably linked to you. Depending on how you interact with the Services, where you reside, and to the extent permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences from your personal information:

Contact information, for example, information such as your name, address, billing address, shipping address, telephone number, and email address.
Financial information, for example, information such as credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment details.
Account information, for example, information such as your username, password, security questions, preferences, and settings.
Transaction information, for example, information such as items you added to your cart, wishlist, purchased, returned, exchanged, or canceled, and your past transactions.
Your communications with us, for example, information you share with us when submitting a customer support request.
Device information, for example, information about your device, browser or network connection, IP address, and other unique identifiers. Usage information, for example, information relating to your interaction with the Services, such as when and how you interact with or browse the Services. Sources of Personal Information

We may collect personal information from the following sources:

Directly from you, for example, when you create an account, visit or use the Services, contact us, or otherwise provide us with your personal information;
Automatically through the Services, for example, when you use our products or services or visit our websites, via your device and through the use of cookies and similar technologies;
From our service providers, for example, when we use service providers to provide certain technologies or when they collect or process your personal information on our behalf;
From our business partners or other third parties.
How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use your personal information for the following purposes:

Providing, Personalizing and Improving the Services. We use your personal information to fulfill our contract with you, process your payments, ship your orders, remember your preferences and interests, send you notifications about your account, process your purchases, returns, exchanges or other transactions, create, maintain and manage your account, arrange shipping, facilitate returns and exchanges, enable you to share reviews, and create a personalized shopping experience such as product recommendations based on your purchases. Using your personal information to better personalize and improve the Services may also fall under this purpose.
Marketing and Advertising. We use your personal information for marketing and promotional purposes (for example, to send you marketing, advertising and promotional communications via email, text message or mail) and to show you online advertisements for products or services on the Services or other websites based on your previous purchases or add-to-your-cart and other activities on the Services.
Security and Fraud Prevention. We use your personal information to verify your account, provide a secure payment and shopping experience, detect, investigate, or prevent potential fraud, illegal, dangerous, or malicious activity, protect public safety, and ensure the security of our Services. When you choose to use the Services and create an account, you are responsible for the security of your account information. We strongly advise you not to share your username, password, or other access information with others.
Communicating with You. We use your personal information to provide you with customer support, respond quickly, offer effective services, and maintain our business relationship with you.
Legal Reasons. We use your personal information to comply with applicable laws or respond to applicable legal processes, including requests from law enforcement or government agencies, to conduct investigations or participate in legal evidence gathering processes, to pursue potential or existing litigation or other legal disputes, and to investigate or enforce potential violations of our terms or policies.

How We Share Your Personal Information

In certain circumstances, subject to this Privacy Policy, we may share your personal information with third parties for legitimate purposes. Examples of these include:

Sharing information with other third parties, Shopify, and merchants who provide services on our behalf (e.g., information technology management, payment processing, data analytics, customer support, cloud storage, shipping, and delivery services).
Sharing information with our business and marketing partners to provide you with marketing services and advertising. For example, we use Shopify to support personalized advertising based on your online activity with third-party services from different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on your place of residence, you may have the right to request that information about you not be shared for the purpose of displaying targeted advertising and marketing based on your online activity across different merchants and websites.
Sharing certain information with third parties when you direct, request, or explicitly consent to it; for example, to ship products to you or if you use social media widgets or login integrations.
Sharing information with our sales partners or other units within our corporate group.
Sharing information to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests) in connection with business transactions such as mergers or bankruptcies, to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, the rights of our users, or other persons.
Relationship with Shopify

The Services are hosted by Shopify, and we collect and process personal information relating to your access to and use of the Services to provide and improve the Services to you. Information you provide to the Services will be transmitted to and shared with Shopify and third parties outside your country of residence for the purpose of providing and improving the Services to you. We also use certain advanced Shopify features that leverage data and information obtained from your interactions with our Store, other merchants, and Shopify to protect, grow, and improve our business. To provide these advanced features, Shopify may use personal information collected relating to your interactions with our Store, other merchants, and Shopify. In these cases, Shopify is responsible for processing your personal information and responding to your requests to exercise your rights regarding its use for those purposes. For more information on how Shopify uses your personal information and the rights you may have, please see the Shopify Consumer Privacy Policy. Depending on your place of residence, you can exercise certain rights regarding your personal information through the Shopify Privacy Portal Link.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or under our control, you should review the privacy and security policies and other terms and conditions of those sites. We make no warranties and accept no responsibility whatsoever regarding the privacy or security of such sites, including the accuracy, completeness, or reliability of the information contained on those sites. Information you provide in public or semi-public spaces, including information you share on third-party social media platforms, may become visible to other users of the Services and/or users of those third-party platforms and may be available to us or third parties without limitation. The inclusion of such links on the Services does not imply any endorsement of the content of the linked platforms or their owners or operators, unless expressly stated otherwise on the Services.

Data Relating to Children

The Services are not designed for use by children, and we do not intentionally collect any personal information relating to children under the legal age of majority in your jurisdiction. If you believe your child has provided us with personal information, you may contact us using the contact information below to request that information be deleted. As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" personal information relating to individuals under the age of 16 as defined by applicable law.

Security and Storage of Your Information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security." Furthermore, the information you transmit to us may not be secure during transmission. Therefore, we recommend that you do not use insecure communication channels to transmit sensitive or confidential information to us.

How long your personal information is retained depends on various factors, including whether we need that information to maintain your account, provide you with the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your Rights and Options

Depending on where you reside, you may have all or some of the rights listed below regarding your personal information. However, these rights are not absolute and may apply in certain circumstances, and we may refuse your request where permitted by law.

Right to Access/Information. You have the right to request access to the personal information we hold about you.
Right to Erasure. You have the right to request the deletion of the personal information we hold about you.
Right to Correction. You have the right to request the correction of inaccurate personal information.
Right to Data Portability. You have the right to obtain a copy of the personal information we hold about you and, under certain conditions and with certain exceptions, to request that this copy be transferred to a third party.
Management of Communication Preferences. We may send you promotional emails, and you can opt out of these emails at any time using the unsubscribe option in those emails. If you opt out, we may continue to send you non-promotional emails, such as emails relating to your account or orders.
You can exercise these rights by contacting us as described in the Services or through the contact information provided below. To learn more about how Shopify uses your personal information and other rights you may have, please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising these rights. To the extent permitted or required under applicable law, we may need to verify your identity before processing your requests. In accordance with applicable law, you may designate an authorized representative who can make requests on your behalf to exercise your rights. Before accepting such a request from an representative, we will require them to prove their authority to act on your behalf, and you may need to verify your identity directly with us. We will respond to your request within a reasonable timeframe in accordance with applicable law.

Complaints

If you have a complaint about how your personal data is processed, please contact us using the contact information below. Depending on your place of residence, you may have the right to appeal our decision or lodge a complaint with your local data protection authority by contacting us using the contact information below.

International Transfers

Please note that we may transfer, store and process your personal data outside your country of residence.

Where we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent agreements published by the relevant UK competent authority, unless the data is transferred to a country where an adequate level of protection is found.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide the necessary notices in accordance with applicable law.

Contact Us

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise a right you have, please email info@adennex.com, or contact us at 4 Warley Hall Road, Oldbury, B68 9JS, United Kingdom.